> ## Documentation Index
> Fetch the complete documentation index at: https://moengage-docs-limits-personalize.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Overview - Inform

> Learn how MoEngage Inform enables brands to send transactional alerts like OTPs, order updates, and security notifications.

MoEngage Inform facilitates a unified messaging infrastructure across multiple channels to build and manage transactional alerts.

# Transactional Alerts

Any time-sensitive transactional content that a brand sends to its customers is a Transactional Alert. The following are examples of transactional alerts:

* Order/Booking/Purchase confirmations and pertinent updates
* Shipping/Delivery confirmations and applicable updates
* Security and account alerts for fraud prevention
* Password resets
* OTP (one-time password)/ Verification Code
* User invitations and shares
* User inaction related to previous transactions

# Legacy Transactional Messaging Structure

A notification is sent across multiple channels simultaneously, employing a multi-channel transactional messaging structure. To implement such a structure, you would need to:

1. Build APIs for multiple channels
2. Maintain these APIs across all channels and vendors
3. Maintain vendor contracts

<img alt="mceclip0.png" src="https://mintcdn.com/moengage-docs-limits-personalize/MGsDkFKRL_bwaDAe/images/moengage_9976b9.png?fit=max&auto=format&n=MGsDkFKRL_bwaDAe&q=85&s=2ca0ac874be085d2203b730cdc06dcae" width="1075" height="909" data-path="images/moengage_9976b9.png" />

## Legacy Structure - Drawbacks

The current Transactional Messaging infrastructure has the following drawbacks:

* Lack of requisite developer bandwidth - Heavy reliance on engineering bandwidth to make even the slightest changes
* Lack of visibility on alert (message) performance - Absence of a centralized dashboard to manage alerts, content templates, and delivery partners
* Lack of control over the content - Product, content, and marketing teams have limited control over the content and alert logic because of the wait for engineering bandwidth.

# MoEngage Inform

MoEngage Inform enables brands to build and manage transactional alerts across channels through One API. You can build, iterate quickly, and scale effortlessly.

# <img alt="mceclip2.png" src="https://mintcdn.com/moengage-docs-limits-personalize/43rDa-9iAyLo9cT6/images/moengage_1df74b.png?fit=max&auto=format&n=43rDa-9iAyLo9cT6&q=85&s=5ef721697edbeac1484ac37232c5e2ff" width="1915" height="1072" data-path="images/moengage_1df74b.png" />

## Advantages

With MoEngage Inform, brands can utilize a single dashboard without the need to alter or deploy code. It helps to:

* send personalized Transactional Messages on multiple channels
* add new channels
* build and edit templates in minutes
* switch seamlessly between messaging vendors
* debug in real time easily with end-to-end logs
* collaborate with the product, growth, and marketing teams to analyze and optimize alerts